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Archives: August 2012

Twitter’s Washington Ad Sales Lead: “We Probably Have 15 Or 20 Advertisers Focused Solely On The Convention”

Twitter is making a big splash in the political arena, from predicting election results to hosting Twitter town halls. And now the company has joined the ranks of newspapers, TV and radio as a prime source for political ads.
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Would You Place A 911 Call On Twitter?

The Japanese government is considering taking steps to make Twitter and other social networks an official emergency call system.
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Twitter Co-Founder Biz Stone To Direct Short Film

Biz Stone, who co-founded Twitter alongside Jack Dorsey and Evan Williams, is one of a group of celebrities who are teaming up with multiple Academy Award-winning director Ron Howard (Cocoon, Apollo 13, A Beautiful Mind) to make a short film, reports the San Francisco Chronicle.

Stone, who left Twitter in June of last year, and began his career as a graphic artist, says that he was drawn to the project because it allows him to scratch a longtime “creative itch”.

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Twitter And Facebook Vs. Branded Communities – Which Is Better For Customer Support? [INFOGRAPHIC]

Cast your mind back, oh, five or ten years, to the days before social media had evolved into the behemoth we know and (mostly) love today.

Back then – in days of yore, as I like to call it – if you wanted online customer support from a brand you had to visit their website, find the contact page and send them an email. Brands that were ahead of their time – and prepared to do the moderation – installed feedback tools and, occasionally, support forums on their sites. Brave as they were, many of these attempts were folly, and plenty of businesses embraced the Get Satisfaction community customer support platform when it launched in 2007.

Fast forward to 2012. Now it’s all social, social, social. Where do most people go online when they’ve got a problem or complaint about a product? To the brand’s Facebook and Twitter pages, right? Wrong. At least according to Get Satisfaction.

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Klout’s Updated Stats Are Interesting, But Confusing

We told you about Klout’s new scoring mechanism a few weeks ago and mentioned they would soon be sharing new features and something called “moments.”

Well, we got to check out these new features today and they’re certainly interesting – but a bit confusing too.
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Teen’s Death Is Eerie Reminder About Stranger Danger Online

Hannah Truelove is said to have been a shy teen. And although external beauty isn’t the measure of a person, friends say her inner beauty was equally striking.

She was found dead this past Friday night, just behind the apartment complex where she lived with her mom. Police suspect social media played a role – and they’re looking at Twitter specifically.
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Twitter Launches Certified Products Program, Detailing Requirements Developers Would Have Appreciated Last Year

Twitter is looking “for products that extend Twitter’s reach and enable businesses to be more successful on Twitter.”

This comes after alienating many developers that extended Twitter’s reach and enabled businesses to be more successful online. Note the distinction.
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These Researchers Think They Can Identify Psychopaths From Their Tweets [STUDY]

Think you’re playing safe with your tweets? Think again.

Researchers from the Florida Atlantic University and The Online Privacy Foundation have discovered a link between the words we tweet and whether or not we’re… psychopathic.
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Discover How Many Of Your Followers Are Fake, More Accurately Than Ever

There’s been a lot of buzz – almost a roar, really – about the number of fake followers on Twitter lately. And it all started with this little app: Fakers by Social People, which calculates how many followers of any Twitter account are inactive and how many are downright fake.

And now this simple app has been updated to pinpoint your Twitter fakers even more precisely than before.
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Courts Issue Revised Warnings For Misbehaving Jurors In The Age Of Twitter And Facebook

If you’ve been called up for jury duty, don’t discuss the specifics or your feelings about the case – or the defendant – on your Twitter or Facebook Page.

Common sense, right? Or so you’d think. But as social media continues to integrate itself into all aspects of our personal and professional lives, its misuse in the court room has caused such an increase in mistrials that new guidelines have been issued for federal judges looking to control bad juror behaviour in their courtrooms.

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