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Archives: August 2012

Twitter Shares Generate 10X More Revenue Than Facebook, Pinterest Combined, Says Amazon [STUDY]

Much has been made of Pinterest’s rapid rise to social media darling and, more importantly, website referral traffic monster.

Indeed, Pinterest’s female-friendly demographic has quickly established the pinboarding platform as a better source of referral traffic than Twitter, Bing and Stumbleupon, and a Shopify study back in May suggested that Pinterest users were more likely to buy and spend twice as much as referrals from Facebook or Twitter.

Not so, says Amazon.

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Want To Be A Twitterspondent At MTV’s Video Music Awards?

Do you plan to watch MTV‘s Video Music Awards on September 6? Well, wouldn’t it be more fun attending the event in person?

If you know your way around a #hashtag and can come up with the best entry, you could win a spot at the award show acting as a Twitterspondent!
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Want To Follow The GOP Convention On Twitter? There’s A Page For That

Want to keep tabs on all the wild happenings at the Republican National Convention?

Thanks to Twitter, you won’t miss one RNC moment as the event not only has its own hashtag, but a dedicated page as well!
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Twitter Is Not Backing Down About Protecting Protester’s Tweets

Twitter is still not backing down from its fight over releasing an Occupy Wall Street protester’s tweets, filing an appeal with New York Supreme Court requesting a reversal.

And, not surprisingly, the ACLU is filing a friend-of-the-court brief in support.

If you’re active online and haven’t been paying attention, this is a case to watch.
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Facebook, Twitter Growth Driven By Smartphones In South Africa [STUDY]

The number of Facebook users in South Africa grew by 500,000 people, or 11 percent, in 2012, with a total of 4.9 million users now active on the social network, with the rapid rise in smartphone ownership fueling most of that growth.

Almost seven in ten of all internet users in South Africa (69.7 percent) are now on Facebook.

LinkedIn is the number two social network in the country, with 1.8 million users (35.3 percent penetration), narrowly ahead of third-placed Twitter (1.2 million users, 17.1 percent penetration), which has also seen rapid growth in the past twelve months.

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AMEX And Twitter Promote Their “Sync” Relationship With A TV Ad [VIDEO]

If you’re an American Express cardholder and a Twitter user, you’ve got the chance to grab some pretty big savings.

AMEX and Twitter partnered in March to created AMEX Sync, a program where cardholders sync their Twitter accounts to their AMEX cards and tweet hashtags for instant deals in stores across the US. And they’re amping up this partnership by advertising it through more traditional channels, namely TV.
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Twitter Apps No Longer Let You See Where Tweets Came From

If you’re a longtime Twitter user, you might get pretty miffed at the latest change to be quietly rolled out at Twitter HQ: when using Twitter through official apps and its website, you will no longer be able to see which third-party apps the tweets in your timeline came from.
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How Social Media Brings Power To The People [INFOGRAPHIC]

Did you know that there are more devices connected to the internet than there are people on Earth?

Yes, some of these belong to drug dealers. But beyond this unfortunate truism, the massive rise in affordable, portable technology has meant that we – all of us – are now empowered to react to the events around us in a real time basis. We are now the journalists. We are now part of the story. For the first time in history, the power is with us.

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SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

Email?

Who uses that anymore?

Well, smart marketers, for one. We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email still converts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.

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So Long, Tweetbot. Who Will Be Next?

We told you to snag access to endangered Twitter apps while you still could (we told you), but it seems that guidance is irrelevant. Sort of.

Whether you have access or not, your favorite Twitter apps likely will not be free (they can’t be with limited user tokens) . . . and the next likely step is that they will cease to exist.

Alarmist? Maybe. But maybe not.
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