Twitter comes with a pretty steep learning curve, and brands looking to maximise their ROI (return on investment) on the micro-blogging social network need to ensure that they’re on the right path.
But where to begin? Well, sharing photos and behind the scenes information about your business is a great start. Make sure you’re listening to your customers and all of the Twitter mentions about your company. Ask questions of your followers. And, perhaps most importantly, establish a clear and consistent brand voice – how to you want YOUR business to appear on Twitter?