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Archives: February 2013

Twitter: The World’s Fastest-Growing Social Platform [INFOGRAPHIC]

Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year.

Indeed, that same study suggested that Twitter now has a heady 288 million active profiles, with the micro-blogging network boasting a commanding presence in almost every major country around the globe.

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Nearly 1 Out Of 4 Big Companies Are Still Ignoring Twitter [STUDY]

At the end of 2012, the University of Massachusetts presented their annual survey of the digital presence of the Fortune 500.

Among their findings were the following: 28% of the Fortune 500 companies had blogs, 62% had a YouTube account, and (here’s the shocker) an incredible 23% of Fortune 500 firms had neither a Twitter nor a Facebook account at the end of 2012.

Not only that. As we reported, according to the 2012 Fortune 500 Social CEO Index report from CEO.com, only 19 CEOs from the world’s top 500 companies use Twitter (or have someone use it on their behalf) – and only 9 of these are active.

Like… seriously?

In an attempt to give big companies the benefit of the doubt, the Huffington Post’s Vala Afshar, also the Chief Marketing Officer (CMO) and Chief Customer Officer of Enterasys Networks, took a look at the social media presence of big brands’ CMOs, considering that the word “marketing” is in those bigwigs’ titles. Maybe those guys could redeem their own companies’ fellow chief executives. Below, his findings.

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Social Integration On The Top 10,000 Websites [INFOGRAPHIC]

The unstoppable creative geniuses over at JESS3 are following up their 2013 Geosocial Universe infographic, which charted the latest monthly active user data for various social networks, along with the percentage of users who access each network via mobile devices, with a fun little supplement.

The JESS3 team used a survey from Pingdom, an uptime monitoring service, to visualize how many of the top 10,000 websites are integrated with major social platforms.

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Just 32% Of Small Business Owners Think Social Media Marketing Is Effective [STUDY]

Social media platforms such as Twitter and Facebook have revolutionised the marketing departments of many brands, but that doesn’t mean that these tools are applicable to all business types. Nor does it mean that social media can effortlessly convert a pig’s ear of a commercial venture into a lucrative sow’s purse. It takes work and it takes effort, but it also takes the right kind of people, and the right kind of business.

Small business owners (SBOs) have perhaps struggled more than any other to successfully implement a social media strategy into their marketing. This is particularly true if the SBO is limited to a local audience for trade. Indeed, a 2012 study has revealed that while 87 percent of SBOs agree that word-of-mouth and customer referrals are an effective marketing tactic, just 32 percent feel the same way about social media, a drop of ten full percentage points from earlier in the year.

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Want More Followers On Twitter? Be Positive, Write Clearly And Retweet Well [STUDY]

How do you get more followers on Twitter?

For brands and individuals alike, it’s the age-old question. Like it or not, for many people size still matters on Twitter, and you’re far more likely to attract new followers if you’ve already got quite a few to your name.

So how do you convince others to get on board your Twitter-train (especially if you’re new)? Engage with influencers? Use certain hashtags? Tweet more? Tweet less?

Nope. The best thing to do is to be positive, say scientists.

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Twitter CEO Gets NBA Star To Slam Dunk By Jumping Over Son’s Head

It must be tough being a high-profile person and keeping your family out of the limelight (or the tweet light, if talking about Twitter’s CEO, Dick Costolo. Which we are.).

But with the perks, comes those ooh’ing and ahh’ing about them in envy.

And when you have a famous basketball player land a slam dunk after jumping over your kid’s head, what do you expect?

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Want To Have Conversations On Twitter? Reserve A Nest!

Twitter has this silly problem – conversations don’t really happen there.

Sure, you can START a conversation and then move it to direct message or email, but having a threaded conversation extend beyond a specific moment in time is pretty difficult . . . unless you have a nest.

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Twitter Finally Updates App For Windows Phone

All you Windows Phone mavericks have reason to celebrate today! Twitter has finally updated the windows phone app so you can tweet from your phone using the same nifty features as the rest of us.

We’ll run through them quickly for you, as we know you’re short on time, being so cutting edge and all.

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REVEALED: The Most Influential CEO In Social Media [INFOGRAPHIC]

Which CEO has the most influence when it comes to social media?

Warren Buffett? Nope. Michael Dell? Not a bad guess, I suppose. Twitter’s Dick Costolo? He’s up there. AOL’s Steve Case? Good try. Richard Branson? You’re getting warmer.

Facebook’s Mark Zuckerberg? According to this study, he doesn’t even make the top fifty.

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The Happiest City In America, According To Twitter, Is… [STUDY]

Twitter’s vast quantities of real-time, fine-grained data make it an ideal resource for sociological research.

Scientists and statisticians can study Twitter for insights on people’s spending habits, what they watch on TV, their political views, and even their happiness.

Which is exactly what a group of researchers did, conducting an analysis of 10 million geotagged tweets to determine the happiest and most depressed states and cities in America. And the findings are fascinating.

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