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Archives: November 2013

Twitter Reacts To The Xbox One [STATS]

Twitter Reacts To The Xbox One [STATS]

It’s here! It’s here! It’s finally here! Thousands upon thousands of gamers can now breathe easy, as the Xbox One is now on store shelves in 13 countries across the globe. But just how did these eager gamers react to the console’s launch on Twitter?

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Brace Yourself: 83% Of UK Consumers Won’t Use Social Media For Christmas Gift Recommendations [STUDY]

Brace Yourself: 83% Of UK Consumers Won't Use Social Media For Christmas Gift Recommendations [STUDY]

Lately we’ve seen study after study that seems to show social media’s growing importance as a medium for research and inspiration for retail purchases, but there’s one thing that all of these reports have in common: they’ve been taken in the U.S.

In the rest of the world, proactive use of social media isn’t perhaps quite as advanced (slash commercial), certainly when the end game is e-commerce. The UK, for example, doesn’t appear to have much use for social media at all when it comes to Christmas gift recommendations. And when you stop to think about it, that kind of makes sense.

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More Social Media Leading To Less Sex, Suggests Poll [STUDY]

More Social Media Leading To Less Sex, Suggests Poll [STUDY]

A once-in-a-decade survey of thousands of Britons has revealed that people in the United Kingdom are having sex less frequently than they used to, and social media might be to blame.

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Vinyet App Pimps Your Vines With 22 Filters, Stop-Motion, Time Lapse And More

Vinyet App Pimps Your Vines With 22 Filters, Stop-Motion, Time Lapse And More

Charlottesville, VA-based research and product development company Arqball just released a new iOS app called Vinyet, a fun and sleek mobile video app that lets you post your pimped-out videos directly to Vine.

Vinyet includes 22 cinematic-quality filters, stop-motion, animation, time lapse effects and a host of additional features that claim to “open up the world of video” as apps like VSCO Cam, and Camera+ do for still imagery.

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What Exactly Is Social Media Intelligence?

What Exactly Is Social Media Intelligence?

If you work in marketing or advertising, you take for granted that gathering or analyzing social media intelligence is an integral part of your job.

But if you take a step back and ask, “What exactly is social media intelligence?” it can be a helpful exercise in examining what to do with the intel gleaned and what the point is of collecting it in the first place.

The graphic below from New Brand Analytics breaks down social intelligence into four clean quadrants.

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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Photographer Wins Landmark $1.2M Lawsuit Against Companies That Took His Twitter Photos

Photographer Wins Landmark $1.2M Lawsuit Against Companies That Took His Twitter Photos

A freelance photo-journalist has made a tidy sum, thanks to a jury ruling in his favor on Friday. The issue at hand? Copyright over photos he posted to Twitter.
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The History Of Marketing [INFOGRAPHIC]

The History Of Marketing [INFOGRAPHIC]

When did marketing truly begin? It’s an expansive question, but, cave paintings aside, most pundits believe it was the invention of the printing press (circa. 1450) which truly gave birth to marketing in any kind of modern sense, inasmuch as this allowed the development of everything from magazines and newspapers to business cards and posters.

From here, it’s a relatively step to direct mail, the actual use of the term “marketing” (1900s), radio and TV advertising, the birth of the internet (notably email) and, of course, online commerce, social media and mobile.

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Now That Social Media’s All The Rage, Is Email Dying? [INFOGRAPHIC]

Now That Social Media's All The Rage, Is Email Dying? [INFOGRAPHIC]

How often do you use email?

If you’re of a certain age (i.e., an adult) and work in any kind of office environment, chances are that your answer is somewhere between “regularly” and “all the time”. In fact, for the average office worker, email is now so much a part of their day-to-day life that it’s become part of the furniture.

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Twitter Mistaken Identity: How To Make Sure You’re Tweeting At The Right Jane Doe

Twitter Mistaken Identity: How To Make Sure You're Tweeting At The Right Jane Doe

There are only so many first name-last name combinations.

You may even have two friends or colleagues with the exact same name. So, what to do when you’re trying to find someone’s Twitter handle and you’re not sure how to discern between @John_Smith, @JohnSmith, and @JSmith?

Below, five tips for making sure you don’t commit a case of Twitter mistaken identity.

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