It’s the time of year for “year in review” reflections, and Twitter itself got us off to a solid start with their official look back at 2012.
Earlier this morning, we shared with you a handy tool for taking a graphical look at your own year on Twitter.
Now we’re turning to another big player to get a bird’s eye view (forgive us) of 2012 Twitter behavior: the entertainment industry.
2012 was a banner year for celebrity interactions with fans, as legions of followers were “brought deeper inside for a more direct connection to the fan experience,” according to Twitter senior manager Rachael Horwitz.
In 2012, fans also experienced more star-to-star interactions, as they were able to “eavesdrop” on conversations between A-listers.
Here are a few fun facts and figures for compelling entertainment-focused data from Twitter in 2012.
• Justin Bieber is the most tweeted celebrity in 2012. No comment.
• The celebrities with the largest gains in followers in 2012:
1. @Harry_Styles +6,721,195 (493.39%)
2. @Louis_Tomlinson +5,881,122 (587.79%)
3. @onedirection +6,741,263 (605.05%)
4. @Real_Liam_Payne: +6,067,452 (608.47%)
5. @NiallOfficial: +6,664,920 (712.74%)
• Whitney Houston’s death on February 11 was the most tweeted about celebrity event of 2012. The news drew more than 10 million tweets at a rate of 73,662 tweets per minute (!!)
• Celebrity baby mayhem: The birth of Jay-Z and Beyonce’s baby Blue Ivy in February and the announcement of Kate Middleton’s pregnancy in December together drew more than 2 million tweets.
• Most popular TV trends on Twitter in 2012 (looks like the 90s never left):
1. Family Guy
2. American Dad
3. Hey Arnold
4. American Idol
5. Pretty Little Liars
6. 106 & Park
8. Fresh Prince
9. Boy Meets World
• Most popular movie trends on Twitter in 2012:
1. Think Like a Man
2. The Hunger Games
3. The Avengers
4. Red Tails
5. 21 Jump Street
6. Dark Knight Rises
7. Dark Shadows
8. The Devil Inside
9. Safe House
10. The Vow
• Most popular music trends on Twitter in 2012:
1. Rick Ross
3. Trey Songz
4. Nicki Minaj
6. Kendrick Lamar
7. Chris Brown
9. Big Sean
Some interesting insights there. Which celebrities do you follow on Twitter?
(Microphone image from Shutterstock)
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