ESPN recently published a post about college basketball players’ increasing disgruntlement with Twitter, specifically that it’s “less fun” in college.
Why? Because the older the players get and the more they’re on the national radar, the higher the standards are for their public image, a large part of which is the content they’re presenting to the world via social media.
As one player put it, “You can’t say what you want to because it’s all monitored.”
And it’s true: as we highlighted in our post about Twitter goofs like misspellings and tweets from the wrong account, anything you send out into the Twittersphere (or anywhere on the Internet, for that matter) is there, somewhere, permanently.
Which puts more pressure on young people who are more and more in the limelight — college athletes being a prime example — to watch what they say, to Google before they tweet.
A solid 73% of college students are socially proactive. They comment, and create and share content.
But the kids who are minor celebrities on campus, perhaps a precursor to adult fame, are under scrutiny for that content, and that can be exhausting.
The flip side is that it could be viewed as a good thing for students growing up in a digital age to learn that a filter is always advisable for social content.
As ESPN put it, “[Twitter is] a great way for the players to connect with their supporters. But it’s also a potential portal to drama.”
Isn’t that ultimately true for all Twitter users?
What do you think? Do you think up-and-coming stars like college basketball players should feel free to tweet freely without restraint from coaches? Is it never too early to learn to watch what you tweet?
(Basketball players image from Shutterstock)
- 5 Ways Twitter Could Improve Lists
- Twitter's Big (And Untapped) Opportunity With B2B Marketers
- Twitter's Most Powerful Advertising Feature (That You're Not Using)
- Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea