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The Evolution Of Social TV [INFOGRAPHIC]

Do you use Twitter whilst watching your favourite TV shows?

You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.

This infographic from Mass Relevance takes a closer look at the evolution of social television.

(Source: Mass Relevance.)

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