Did you know that in the U.S. Facebook and Twitter are the most effective social networks for brands targeting business to consumer (B2C) channels?
Chinese users are three times more likely than Americans to make a purchasing decision based on user-generated content on social networks (for example, comments), 35 percent of Irish users access social networks via their smartphones and, in the UK, one-fifth of all Facebook users earn more than £50,000 per annum.
This infographic takes a closer look at the different habits of social media users around the world, with information and statistics of value to brands and marketers targeting these regions.
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