Twitter partnered with Gnip back in November to start selling tweets from the firehose. And now Gnip will be offering some advanced features to its customers, including Klout scores and language filters to better analyze what’s being said on Twitter.
Gnip currently offers customers the ability to access 50% or 10% of all tweets on Twitter, or all tweets containing links or a specific @mention or username. Prices range from $60,000 to well over $300,000 for these enterprise-level services.
Now, premium Twitter feed data customers will have access to two new features to better understand the tweets they access:
- Klout scores will be attached to each tweet, and customers can filter the tweets they wish to see based on this measure of online influence
- A language filter can be applied to only view tweets in one of the currently supported languages: Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, and Swedish.
Gnip’s service is interesting, because it has the potential to completely eclipse even Twitter’s expensive $100,000+ Promoted Trends that everyone talks about as a source of revenue for the company. Although purchasers aren’t allows to display tweets – they can only use them for analytics purposes – I expect being able to see everything said about you, your brand, or just anything on Twitter would be a very attractive proposition to companies with deep pockets. And the new Klout and language support only sweeten the deal.
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