Social media has revolutionised many industries and the world of hotels and hospitality have certainly benefited from using platforms such as Twitter and Facebook to attract, engage with and convert travellers into prospects and customers.
Of course, there’s a flipside to the all of this, too, with those same businesses equally vulnerable to bad reviews and negative word-of-mouth on these channels. So using social media for damage control is perhaps the most important asset for many hotels, whose reputation can be crushed with a series of one-star reviews, particularly if they’re ignored.
Of course, times change, and it’s important that hotel management keeps up with the latest digital developments and opportunities. This infographic from Net Affinity looks at 14 hotel marketing trends for 2014.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]