You’re sick of hearing about businesses trying to measure your online influence because they just don’t get it – neither those measuring it using lord knows what measurement criteria, nor those blindly paying for it and offering you free deodorant samples. You’re probably pretty resentful of the whole thing at this point and you refuse to buy in to it. We understand.
But you’ll want to reconsider that stance now because Kred just launched a rewards program that offers rewards you’ll actually want to those with targeted online influence. And they not only appear to have gotten the influence formula right, they’re entirely transparent about what’s involved.
We told you before about Kred’s almost eerie ability to find targeted influencers online, so that info is nothing new (if it is, check out that post). To sum up: Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. And it’s the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation.
And today, it announced the launch of Kred Rewards, its rewards program for social media influencers.
Kred Rewards offers precise targeting of influencers on social networks by keywords, connections, locations and communities connected by interests and things in common.
It also offers game play elements that activate people outside the initial target and increase brand mentions, including options to claim a reward, unlock a reward by asking friends to tweet about it, passing a reward on to another connection or sharing rewards.
And it offers complete data transparency, making Kred Rewards the only social offers platform to directly connect influencers to the brands that wish to reach them.
It even offers points for offline Kred.
AND it provides a post campaign analytics statement with a complete summary of metrics, including total mentions, unique users, total reach, brand champions, demographic analysis and ROI on reach, influence and retweets.
Some of Kred’s initial partners include SOL REPUBLIC, popchips, Zinio, security software company AVG Technologies and .CO Internet. Other partners will be announced in the coming weeks.
One reward we’re particularly excited about is the one from .CO domain. It plans to provide top influencers with an offer for 12-month .CO registrations. Linda Koritkoski, Director of Marketing, .CO Internet said, “Our goal is to have the future of the internet built on .CO, and Kred Rewards will help us to reach the people and businesses that are doing just that.”
So it isn’t only great for influencers looking for rewards, it’s pretty awesome for businesses as well.
“Kred Rewards puts the brand in hands of key influencers in a very cost-effective way. It has the dual benefit for brands of finer targeting and more control over who is offered a reward, as well as adding game play that increases brand exposure beyond the people accepting the initial offer,” said Andrew Grill, CEO, Kred. “Brands also get exceptional value from receiving a detailed report on the influencers who participate in an Kred Rewards campaign.”
Why care about this? Well, it means businesses get to vet lists before they go live. And they get to see what criteria was used, specifically, to find these influencers, so you don’t end up with the wrong people.
So what do you think? Ready to try give Kred a whirl?
(Kred image from Kred website)
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