Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

Ultimately, it could be money well spent – nearly one third of consumers cite mobile as their preferred shopping method. This infographic from Hightable takes a closer look at the power and growth of mobile marketing.

(Source: Hightable. Smartphone image via Shutterstock.)