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90% of Companies in the FTSE 100 are on Twitter [STUDY]

90% of Companies in the FTSE 100 are on Twitter [STUDY]

90 of the companies in the UK’s FTSE 100 share index have a presence on Twitter, sending out more than 1.4 million tweets collectively over the past year.

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5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

However, with the launch of the Twitter and Facebook ‘buy’ buttons, everything changes. Now, it’s going to be really easy for customers to buy directly from their favourite brands on their favourite social platforms. So what do Twitter and Facebook need to do to maximise this purchase power?

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Twitter Launching Targeted Ads For Movies

Twitter Launching Targeted Ads For Movies

Twitter will begin beta testing targeted ads for users who are fans of movies over the next few months, writes The Hollywood Reporter.

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Tweet-a-Program to Wolfram Alpha’s @wolframtap and it Tweets Back The Result

Tweet-a-Program to Wolfram Alpha's @wolframtap and it Tweets Back The Result

Have you ever wanted to send code to a Wolfram Alpha bot on Twitter and have it tweet back the results to you in a matter of minutes?

Good news! Thanks to Wolfram Alpha’s new @wolframtap Twitter profile you can do just that.

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Hootsuite Now Valued at $1 Billion, Looking to Add Instagram and Snapchat to Dashboard

Hootsuite Now Valued at $1 Billion, Looking to Add Instagram and Snapchat to Dashboard

Hootsuite has raised $60 million in its latest round of venture capital funding, which now values the Vancouver-based company upwards of $1 billion.

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The X Factor is the UK’s Most Tweeted TV Show [STUDY]

The X Factor is the UK's Most Tweeted TV Show [STUDY]

The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data.

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You Can Now Add Items to Your #AmazonWishList Through Twitter

You Can Now Add Items to Your #AmazonWishList Through Twitter

Earlier this year Twitter and Amazon launched #AmazonCart, a hashtag-powered service that let you put products into your Amazon shopping cart simply by replying to a tweet.

Now, Amazon has launched #AmazonWishList, a similar tool which lets you quickly add items to your Wish List on the shopping giant while you’re using Twitter.

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Follow India’s @MarsOrbiter as it Circles the Red Planet

Follow India's @MarsOrbiter On Twitter As It Orbits The Red Planet

India’s groundbreaking Mars Orbiter Mission spacecraft reached the Mars orbit earlier today and, to celebrate, the satellite has launched its own Twitter account.

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Social Media is the Number One Promotional Tool for SMBs [STUDY]

Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

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The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]

The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]

Are you partial to a little smoasting?

A portmanteau of social media and boast, smoasting is, essentially, the humblebrag. That is, using platforms such as Twitter and Facebook to show your friends and family how amazing your life is without appearing to makeĀ too big a deal about it.

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