Now you can literally eat what you tweet, thanks to Pillsbury Toaster Strudel’s Twitter campaign.
Starting tomorrow, Tuesday, August 27, Twitter users who send a tweet to @ToasterStrudel with the hashtag #StrudelArt about “how they get their morning moving” will receive a picture of a strudel with personalized icing art based on their tweet.
A team from Pillsbury will select tweets, then the message automatically gets iced onto a pastry, photographed, uploaded to a photo gallery on Toaster Strudel’s Facebook page and sent back to the submitter as a TwitPic via Twitter message.
The Toaster Strudel brand is new to social media, so the Twitter ploy is an attempt to cultivate a loyal following, fast.
Welcome to the land of delicious breakfast and wide-eyed mornings. Toaster Strudel's here to get your morning going! pic.twitter.com/dE6ozlQvlO
— Toaster Strudel (@ToasterStrudel) August 2, 2013
In addition, if you’re located in New York, you can receive your own strudel creation in person when the icing machine comes to Union Square August 27 and South Street Seaport August 28.
Here’s a play-by-play of how the process works:
What do you think about the Strudel Düdeler? Innovative or a miss?
(Toaster Strudel image via Pillsbury.)
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