AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Kills Off Justin Bieber

Twitter has made some long overdue changes to the algorithm for its trending topics feature, adjusting the focus to breaking news and immediacy, as opposed to things that are always trending.

The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ‘most breaking’ breaking news from across the world. (We had previously built in this ‘emergent’ algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.

The good news? This should mean the end of Justin Bieber, although I’ll believe it when I see it. But looking at global trending topics right now, his name isn’t in the top ten, possibly for the first time in, oh, ten to fifteen millennia.

Bieber – and his fans – are a little upset, and he’s even taken to contacting Twitter directly, who have responded.

Twitter Kills Off Justin Bieber

Twitter Responds To Justin Bieber

Could it really be true? Could the Bieber be vanquished for good? Don’t count on it – “Jieber” is trending as we speak. Clearly, the rabid insanity of teeny boppers will not be quelled so lightly.

(Hat tip to Mashable.)

Mediabistro Course

Social Media 101

Social Media 101Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!