AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Visa, OMEGA, Samsung Lead Sochi Brand Social Mentions [INFOGRAPHIC]

Visa, OMEGA, Samsung Lead Sochi Brand Social Mentions [INFOGRAPHIC]

Ice hockey might have generated the most buzz amongst sports fans on Twitter during the Sochi Winter Games, but Visa dominated the conversation amongst the official Olympic sponsors, reveals new data from Engagor.

Visa picked up 78,000 brand mentions during Sochi, a whisker ahead of second-placed Omega (77,355 mentions), with Samsung rounding out the top three.

Visa also led all brands in engagement, with more than five times that of second-placed Coca Cola.

The USA was easily the most engaged country, and 42 percent of all conversation took place on mobile. This infographic from Engagor takes a closer look at which brands dominated the conversation during the Winter Olympics.

Visa, OMEGA, Samsung Lead Sochi Brand Social Mentions [INFOGRAPHIC]

(Source: Engagor. Sochi image: Singulyarra / Shutterstock.com.)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next weekRegister now!