What’s on the top of your must-have holiday wish list this season?
Well, if you’re anything like the majority of social media users, it’s cold, hard cash that’s your preferred gift of choice, followed by gift cards and iPhones. Material lot, aren’t you?
Prime Visibility analysed over one million conversations about gifts across Facebook, Twitter, Instagram and other social channels to determine the most-wanted holiday gifts, and discovered that money – or something close to money – is still very much en vogue. On a category by category basis, the PS4 edges out the Xbox One, and Starbucks gift cards are, surprisingly, favoured over iTunes.
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