Social media is a term that we throw about fairly lightly, as it’s oh-so-easy to group all the major networks under one convenient hat. But the reality is that Twitter, Facebook, Google+ and LinkedIn are all quite different, with each offering distinctive pros – and cons – for business professionals.

However, one thing is very true, and always has been: research pays. By making yourself an expert on each of these platforms, you can equip your brand to make better decisions on which of these mediums is right for you (and, as importantly, when), empowering your marketing division and strengthening your relationship with clients.

This infographic from Zintro takes a closer look at how you can leverage yourself as an expert by using social media.

(Source: Zintro.)