Does your company have a social media policy?
Roythornes second annual survey of how UK businesses are using social media has revealed that almost two-thirds (63.4 percent) do have policy in place for the use of platforms such as Twitter and Facebook in the office, but just one-third (32.5 percent) actively monitor how staff use these channels.
Facebook (79.3 percent), Twitter (72.1 percent) and LinkedIn (59.5 percent) are the social networks of choice amongst respondent’s firms, but it’s YouTube that has made the biggest gains year-on-year.
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]
- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]