Does your company have a social media policy?
Roythornes second annual survey of how UK businesses are using social media has revealed that almost two-thirds (63.4 percent) do have policy in place for the use of platforms such as Twitter and Facebook in the office, but just one-third (32.5 percent) actively monitor how staff use these channels.
Facebook (79.3 percent), Twitter (72.1 percent) and LinkedIn (59.5 percent) are the social networks of choice amongst respondent’s firms, but it’s YouTube that has made the biggest gains year-on-year.
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]