Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?
Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.
Social media has revolutionised many industries, and it’s greatest impact has perhaps been on the world of online commerce. There’s still room for improvement, however, with competitive pricing, the ability to purchase online and delivery speed cited as the most important factors that determine a customer’s decision to purchase, with advice received via social media sites impacting just 18 percent of transactions.
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- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]