In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?
Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014 and discovered that the most engaged referral traffic comes from YouTube, which delivered 3 minutes 47 seconds and 2.99 page views per visitor.
Google+ and LinkedIn finished second and third respectively, with Twitter and Facebook essentially tied for fourth place, with a somewhat meagre two minutes of average time and two page views per referral.
Former traffic wunderkind Stumbleupon finished last in the poll, driving less than a minute of time spent on-site per visitor.
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