AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY]

33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]

A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show.

The study, which was undertaken by Carat, also found that 35 percent of Britons plan their evenings around their TV schedule, with 57 percent using a second screen – a tablet or a smartphone – and 3.5 million using a TV guide app.

One in five (20 percent) said that friends and family now have a big influence on their TV viewing, possibly thanks to social media, compared to just one in 20 (5 percent) in 2010.

33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]

“This drives huge opportunities for advertisers,” said Steven Ballinger, head of media investment at Carat. “It turns their advertising from a monologue to a dialogue. It also helps to drive the consumer closer to the point of purchase, something advertisers have been trying for a while with more traditional TV advertising methods.”

(Source: Carat.)

Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!