Did you know that three-quarters of World Cup viewers say that they will be using social media whilst watching live games, and that 34 percent will be actively tweeting about it?
More than half will be supporting brands that they like by sharing their ads and product information with friends and family, and 52 percent of World Cup fans say they are more likely to follow a brand after the tournament.
This infographic from Crowdtap looks at the social side of the World Cup.
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