Earlier today we looked at a report that showed how Facebook and Twitter had established themselves as the top networks for corporate social marketing across Asia, with YouTube grabbing the bronze medal.
Now, a different study by eMarketer has looked at corporate social marketing in South Korea alone, and found that while Facebook and Twitter once again rule the roost, the latter is seen as a less “important” channel than good, old-fashioned blogging.
More than nine in ten (90.8 percent) South Korean companies use Facebook, which is some distance ahead of second-placed Twitter (77.5 percent). Moreover, blogs are still rated as more important to South Korean corporates than the micro-blogging network, even though they’re in use by less than two-thirds of firms (65.8 percent).
Companies stated that improving customer communications and relationships was the number one reason why they were using social media, ahead of improving brand image and enhancing awareness.
There’s some question as to the effectiveness of corporate social media in South Korea – 70 percent of respondents had either no dialogue with social media users or influential bloggers, or connected with them just once or twice per year.
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