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Super Bowl Social Media Marketing: Where Did It All Go Wrong? [STUDY]

Super Bowl XLVII was the most watched game in history and, as such, was the ideal opportunity for brands to attract new customers through the use of smart, innovative and, vitally, engaging marketing campaigns that inspired them to take action.

The matchup between the Ravens and the 49ers was certainly popular on Twitter, with 24.1 million tweets shared from 240 countries.

However, out of the 126 different ads that were shown during the Super Bowl, while one third used hashtags and more than half displayed a URL, only two commercials sought to actively drive any kind of customer registration. Which, when you think about it, is really kind of the point.

This infographic takes a closer look at the strategies used by advertisers during Super Bowl XLVII.

(Source: ExactTarget.)

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