Super Bowl XLVII was the most watched game in history and, as such, was the ideal opportunity for brands to attract new customers through the use of smart, innovative and, vitally, engaging marketing campaigns that inspired them to take action.
The matchup between the Ravens and the 49ers was certainly popular on Twitter, with 24.1 million tweets shared from 240 countries.
However, out of the 126 different ads that were shown during the Super Bowl, while one third used hashtags and more than half displayed a URL, only two commercials sought to actively drive any kind of customer registration. Which, when you think about it, is really kind of the point.
This infographic takes a closer look at the strategies used by advertisers during Super Bowl XLVII.
- Social Media Marketing Lessons From 2013's Hottest Buzz Words [INFOGRAPHIC]
- Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]
- New Skills, Social Curation And Higher Quality - Content Marketing Trends 2014 [INFOGRAPHIC]
- Email Still Beats Social As The Marketer's Weapon Of Choice, Reveals Study [INFOGRAPHIC]