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Posts Tagged ‘ad-retargeting’

Twitter To Allow Advertisers To Retarget Users Based On Their Browsing History

This afternoon, Twitter announced that, for the first time, it will be granting advertisers access to users’ email addresses and browser-related information in order to better target promoted content.

Concerned about the privacy of your data? Keep reading.

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Twitter Prepping Its Own Version Of The Facebook Ad Exchange

Rumor has it that Twitter is prepping an ad-retargeting exchange to rival Facebook’s.

The practice works by locating people on the social network who had previously visited a brand’s site and retargeting them with non-standard display ads in hopes of luring them back to the brand site.

While Facebook didn’t launch Facebook Exchange (FBX) until last summer, after its IPO, it’s looking like Twitter might take the reverse route.

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