Social media advertising means business. Big business.
Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.
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Still less than a quarter century old, the technology behind online and digital advertising has advanced dramatically over the past decade, with the proliferation of increasingly-sophisticated multimedia and design software, emergence of Google, and social platforms such as Facebook, LinkedIn and Twitter, combining to provide brands with a wealth of tools which can be used to target and engage customers, new and old.
Did you know that global online expenditure on advertising is expected to reach $94.2 billion this year, and an incredible $603 billion will have been spent in total online advertising by 2015?
The U.S. makes up the bulk of these numbers, accounting for more than 40 percent of the financial output, with Europe and Asia sharing the spoils in second and third place. Google currently enjoys a 44.1 percent share in online advertising, dwarfing Facebook (3.1 percent), but it’s Mark Zuckerberg’s social network where advertising agencies plan to invest the most in the future – some 89 percent rate Facebook as their social marketing channel of choice, ahead of Twitter (39 percent), YouTube (36 percent) and LinkedIn (21 percent).
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Shea Bennett
Co-editor
Mary Long
Co-editor
Allison Stadd
Contributor
Lauren Dugan
Contributor
Nadine Cheung
Editor, The Job Post
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