After two years, the University of Iowa business school’s headline-making “application tweet” contest has seen its last days.
Back in summer 2011, the Tippie School of Management announced a pilot program asking applicants to explain, via one tweet, why they would be a good Tipple candidate and future MBA hire.
The initiative was a success, and the school made it a formal part of the application process as of last year. Students could either write a second essay, or write a thought-provoking tweet. Those who chose the “twessay” were entered into a contest for a full-tuition Tippie scholarship.