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Posts Tagged ‘Audience’

29% Of The Economist’s Twitter Followers Also Follow The New York Times [STATS]

What do the news outlets you follow on Twitter say about you? That’s what the folks at SocialFlow, the social media optimization platform, wanted to know, so they did a rigorous study of the audience of several of the most prominent news sources on Twitter, including the New York Times, The Economist, The BBC and Al Jazeera.

They found that each news organization had different audiences and saw different types of engagement, but there were some significant overlaps. Can you guess whether Fox News or Al Jazeera saw more engagement?
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Twitter 101: Why Use Hashtags?

A hashtag is really just a way of categorizing your tweets so that they are part of a narrowed conversation and they’re easier to find in Twitter search. Of course, there’s a lot more to it than that, or else hashtags wouldn’t have been the most popular trending topic in 2010.
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5 Tools to Measure your Twitter Influence

Counting followers on Twitter is like counting pennies – sure, they’ll add up, but how much are they really worth? Follower count doesn’t mean much unless it’s attached to other stats about how influential you are on Twitter, like how often you’re retweeted or replied to. As any Twitter veteran will tell you, influence is a much better measurement of your Twitter effectiveness than follower count – and we’ve got 5 of the best tools to measure your Twitter influence for you.
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