As we shared with you back in August, Biz Stone, who co-founded Twitter alongside Jack Dorsey and Evan Williams, is one of five celebrities who are teaming up with Academy Award-winning director Ron Howard to each make a short film as part of the Canon Project Imaginat10n Film Festival.

The “10” in “Imaginat10n” represents ten storytelling elements and ten films that will ultimately be produced, each from ten photos that were submitted by random users and voted on last fall by Canon, Ron Howard and the community.

In anticipation of the films’ release at the Canon Project Imaginat10n Film Festival this fall, Fast Company’s Co.Create talked to Biz Stone about the film-making process, and how it’s similar to and different from building a start-up.

Below, highlights from the chat plus a look at the 10 photos that inspired Biz’s film.

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Biz Stone, who co-founded Twitter alongside Jack Dorsey and Evan Williams, is one of a group of celebrities who are teaming up with multiple Academy Award-winning director Ron Howard (Cocoon, Apollo 13, A Beautiful Mind) to make a short film, reports the San Francisco Chronicle.

Stone, who left Twitter in June of last year, and began his career as a graphic artist, says that he was drawn to the project because it allows him to scratch a longtime “creative itch”.

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