Lots of pieces have been written about @CelebBoutique’s tweet exploiting the Colorado Batman shooting at this point . . . but it’s still irksome.

Is it the fact that they’re back to ‘business as usual’ so soon after making one of the most insensitive Twitter gaffes ever that’s driving folks nuts?

Or maybe it’s because we keep seeing so many posts about them and their lame apology?

I’m not sure about you, but for me it’s the wink.
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