While Facebook’s advantage is the amount of data and insight that brands can collect from fans and “friends of fans,” don’t discount Twitter when it comes to social media promotions.
For one, Twitter’s terms of service and guidelines for promotions are much more lenient than Facebook’s. ”So, I could go ahead and do a contest or sweepstakes on Twitter without having to get someone to do the rules and regulations and all that stuff which Facebook is so strict on enforcing,” said Chris Tuff, senior VP and director of earned and emerging media at Atlanta-based 22 Squared.
“I also think that Twitter is going to start evolving their brand pages to have a much more conducive landing experience much like that of Facebook’s for a brand to run contests and sweepstakes,” he added.
Get even more strategies is The Do’s and Don’ts of Social Media Promotions. Rule No. 3? Don’t just give away iPads.