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Posts Tagged ‘consumer trends’

Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions

Technorati’s 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight.

The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.

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Mobile Social Consumer Trends 2012 [INFOGRAPHIC]

Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook.

Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?

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