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Posts Tagged ‘Content’

How The 70/30 Rule Can Rocket Your Twitter Presence To The Top

How do you spread out your tweets throughout the day? Do you consciously choose when to send what, or are you more of a spontaneous tweeters?

Spontaneity, if it’s who you are, is a great thing. However, it can lead to a Twitter account that is “blotchy” – lots of activity clustered together in the span of an hour or so, and then radio-silence for the rest of the day.

Any business or professional Twitter account should make an effort to plan out their tweets – at least some of the time. And the 70/30 Rule will help you get there.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

How To Use Data To Create A Fool-Proof Tweet Calendar

Let’s say your business sends, maybe, four original tweets per day. You participate in one or two back-and-forth exchanges of about three tweets each. And you retweet twice.

That simple activity adds up to nine tweets per day. Or 45 tweets per week. Or 180 tweets per month. And that’s not event all that active in Twitter terms. How are you keeping track of it all?

Hopefully you didn’t sheepishly answer “We don’t.” But if you did, there’s help.

By simply accessing the data freely available to you on Twitter and through third-parties, you can create a Tweet Calendar that will keep your content organized, on-message, and ensure that all team members are on the same page.

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5 Essential Elements Of A Great Twitter Content Strategy


What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.
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Where Can I Find Great Content To Tweet?

Here’s a question that most Twitter newbies will ask at least once in utter exasperation: how do people tweet so much? How do you find 10 great articles, 2 pictures, and 1 cool quote to share each and every single day? It’s impossible!

Well, of course it’s not impossible. Thousands of people are doing it. Want in on the secret to finding great content to tweet? Keep reading.
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Buffer Launches Robust Real-Time Twitter, Facebook, LinkedIn Analytics – For Free

There’s so much more to social media than just writing catchy tweets and sending them out. You’ve got to time your updates, balance your interactions with content, and – perhaps most importantly – track your results.

This tracking just became a whole lot easier with a new update from one of our favorite Twitter scheduling tools. Buffer has launched a robust suite of analytics products for their Twitter, Facebook and LinkedIn scheduling, so you can now track who clicked, who retweeted and who interacted with your content.
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7 Secrets Of Highly Effective Twitter Power Users

Are you pulling your hair out trying to figure out how that person you follow on Twitter is able to respond to what seems like all of her 100,000 followers, tweet interesting links, and find time to be funny once in a while too? Here are 7 secrets of highly effective Twitter power users that you can use to take your tweeting to the next level.
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An Industry First: Twitter Partners With Mass Relevance To Re-Syndicate Tweets For Display

Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-syndicate Twitter content to display on a website, on air, at a venue or anywhere else they see fit.

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Find Out Which Influencers Retweeted You

Influencers. The buzz-word since Twitter’s inception. Those elusive people who seem to know what’s trending before it hits the trending topics, and those who sway the opinions and interests of thousands.

If you’ve ever wanted to figure out just how many of these powerful Twitter users you’re actually reaching, you’ll want to pay attention. There’s a new tool from HubSpot which will show you which influencers retweeted a link you sent out, effectively allowing you to discover (and maybe even reward) your content’s biggest fans.
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One Secret To Increasing Engagement On Twitter: Mix Up Your Tweets

It’s easy to fall into a rut on Twitter. Tweeting the same sort of thing, day in, day out, until either you become bored or bore your followers.

To perk up your Twitter feed, fight boredom and burnout, and increase engagement, all you need to do is mix up your tweets. Here are some great examples of what you can do to add some spice to your 140-character snippets.
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A Belated Happy Birthday To Twitter [INFOGRAPHIC]

This simple infographic from Viral Media Solutions has a smattering of some of the most interesting Twitter statistics from the past five years, as a belated birthday present for the company. Check it out below.
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