Facebook, Twitter, Pinterest – How Social Sharing Will Boost Cyber Monday Shopping [INFOGRAPHIC]
By Shea Bennett on November 21, 2012 6:00 AM
Since its inception in 2005, Cyber Monday – the Monday immediately following Black Friday when U.S. customers shop heavily online – has seen extreme growth every year, with a further 14 percent expected to be added to the coffers in 2012, and a heady $1.42 billion of sales expected.
This year, social media networks such as Facebook, Twitter and Pinterest are expected to play a major role, and some 57 percent of Americans are expected to shop from home on November 26th.
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For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.




Nadine Cheung
Editor, The Job Post
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