By Shea Bennett on April 3, 2014 12:00 PM
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Posts Tagged ‘email marketing’
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As a small business owner, what are your digital marketing priorities heading into 2014?
For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.
Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).
So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?
In less than a decade social media has rapid integrated itself into almost all aspects of our everyday personal and professional lives and, certainly for the younger generation, it’s very difficult to imagine a world without Twitter, Facebook and the other major social platforms.
But what about email? What’s the future of that tried and tested stalwart of the digital age? Has it seen its best days?
Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?
At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.
It may be slowly and surely being caught by social media, but email is still a hugely important part of the marketing arsenal for brands of all shapes and sizes, and that isn’t going to change anytime soon.
Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.