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Posts Tagged ‘email marketing’

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]

Email Marketing Vs Social Media - Which is Better? [INFOGRAPHIC]

Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade.

So, here’s the billion dollar question. Which is better: email marketing or social media?

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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

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13 Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

13 Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

Remember when social media was going to be the death of email?

That hasn’t happened. Far from it, in fact – social media has revolutionised the online presence of many brands, while email marketing continues to go from strength to strength. But you know what works really, really well? When you combine the two.

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Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

We’ve said it before and we’ll say it again: email is not dead.

Far from it, in fact: it’s going from strength-to-strength.

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41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

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Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

As a small business owner, what are your digital marketing priorities heading into 2014?

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Social Sharing Boosts Email Marketing Results By 158% [INFOGRAPHIC]

Email still converts better than social media marketing (or search for that matter), but do you know what really works?

Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.

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Twitter vs. Email Marketing

For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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Now That We Have Twitter, Facebook And Pinterest, What’s The Future Of Email? [INFOGRAPHIC]

In less than a decade social media has rapid integrated itself into almost all aspects of our everyday personal and professional lives and, certainly for the younger generation, it’s very difficult to imagine a world without Twitter, Facebook and the other major social platforms.

But what about email? What’s the future of that tried and tested stalwart of the digital age? Has it seen its best days?

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Twitter And Facebook Are Essential, But Email Marketing Is Alive And Well [INFOGRAPHIC]

Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?

At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.

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