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Posts Tagged ‘email marketing’

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

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Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

As a small business owner, what are your digital marketing priorities heading into 2014?

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Social Sharing Boosts Email Marketing Results By 158% [INFOGRAPHIC]

Email still converts better than social media marketing (or search for that matter), but do you know what really works?

Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.

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Twitter vs. Email Marketing

For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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Now That We Have Twitter, Facebook And Pinterest, What’s The Future Of Email? [INFOGRAPHIC]

In less than a decade social media has rapid integrated itself into almost all aspects of our everyday personal and professional lives and, certainly for the younger generation, it’s very difficult to imagine a world without Twitter, Facebook and the other major social platforms.

But what about email? What’s the future of that tried and tested stalwart of the digital age? Has it seen its best days?

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Twitter And Facebook Are Essential, But Email Marketing Is Alive And Well [INFOGRAPHIC]

Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?

At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.

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SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

Email?

Who uses that anymore?

Well, smart marketers, for one. We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email still converts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.

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Why Smart Marketers Team Social With Email For Optimum Results [INFOGRAPHIC]

The rapid rise and integration of social media platforms such as Twitter and Facebook has led many to believe that the tried-and-tested marketing channels of old, such as email, are, if not completely dead, then certainly on their last legs.

Not so. Studies have shown that email still converts better than either search or social, and smart marketers should combine these tools for truly optimum results.

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Email Marketing Converts Better Than Search, Social Media, Says Study [INFOGRAPHIC]

Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?

Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.

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Twitter, Facebook Social Sharing Buttons Boost Email Click-Throughs By Up To 115% [INFOGRAPHIC]

It may be slowly and surely being caught by social media, but email is still a hugely important part of the marketing arsenal for brands of all shapes and sizes, and that isn’t going to change anytime soon.

Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.

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