Posts Tagged ‘future of twitter’
Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.
One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.
Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.
Problem: it isn’t working. At least not according to one NBC executive.
Are you bullish about Twitter?
I am, certainly in the long term. But after the success of Twitter’s IPO, which saw the company set a price of $26 per share that soared to $44.90 by the end of the day, the stock has meandered somewhat, and currently sits at $41 and change.
So, what next? Is this a good time to buy TWTR?