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Posts Tagged ‘future of twitter’

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.

However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.

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Students Prefer Twitter Over Email, Says Professor

Students Prefer Twitter Over Email, Says Professor

Universities are increasingly having to use digital platforms such as Twitter and Facebook to communicate effectively with their students, with many turning to social media professionals to ensure their strategy is on point, reports The Times.

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Twitter Stock Rallies After Analyst Upgrade

Twitter Stock Rallies After Analyst Upgrade

Twitter’s (TWTR) stock rallied 11 percent yesterday to close at $33.77 in New York after Nomura Securities upgraded the company to a buy.

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Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]

Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]

Twitter’s user base is on track to grow by 24.4 percent in 2014 as the platform gains a greater share of its total audience from countries in the Asia-Pacific region, suggests new data from eMarketer.

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Twitter Isn’t Buying SoundCloud Because ‘The Numbers Didn’t Add Up’

Twitter Isn't Buying SoundCloud Because 'The Numbers Didn't Add Up'

Twitter has backed out of talks to acquire the popular German music-streaming service SoundCloud.

Why? Because “the numbers didn’t add up”, reports The Wall Street Journal.

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Is Twitter About To Buy SoundCloud?

Is Twitter About To Buy SoundCloud?

Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.

One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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Twitter Q1 Earnings: $250M Revenue, $0.00 EPS, 255 Million Monthly Active Users [STATS]

Twitter Q1 Earnings: $250M Revenue, $0.00 EPS, 255 Million Monthly Active Users [STATS]

Twitter has just reported on its Q1 2014 financial earnings and the numbers have beaten Wall Street estimations almost across the board, except, it appears, where it really mattered: that all-important monthly active users (MAU) number.

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Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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