Posts Tagged ‘future of twitter’
Twitter will release its earnings report for the third quarter (Q3) of 2014 after the closing bell today, and, as per usual, analysts are anticipating a nice uptick in monthly average user (MAU) numbers to cement the gains that Twitter registered in this metric in Q2.
Twitter Cards let users extend the size of a tweet (which is otherwise limited to 140 characters) by attaching larger photos, videos, lead generation tools and other media “experiences”. Cards can provide a nice uptick to engagement and clicks, and they’ve had a good overall response from marketers and brands.
This week Twitter announced the Audio Card, which will let users listen to music directly on Twitter.
Twitter loves to experiment with new features and tools. Many of these add-ons never make it out of the beta stage, and are only ever shown to a small subset of users who test the functionality while Twitter measures the response. Sometimes, however, these experiments go on to become core features.
Remember the stink that was caused when Twitter started showing favorites and other tweets in timelines from people that weren’t being followed? Good news! That’s now a permanent feature.