You’ve probably heard it a million times: Google+ is a ghost town.

Heck, I’ve said it myself. It is a ghost town. Google might claim 170 million users, but because anyone with a Google account – you know, Gmail, YouTube and so on – is effectively bolted on to Google+ automatically, it’s debatable how many of those folks are truly active. And because Google isn’t exactly forthcoming with key data, like actual usage statistics, or session length, it all feels a little duplicitous. Sneaky, even.

So what do we know? Back in February, independent data suggested that users spent just 3.3 minutes on Google+ in January, compared to 7.5 hours for Facebook. Now, a new study has revealed just how ineffective Google+ is as a social sharing platform, certainly compared to Twitter.

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