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Posts Tagged ‘hijack’

How Not To Get Your Hashtag Hijacked (Like McDonald’s Did) [INFOGRAPHIC]

Have you heard of hashtag hijacking? It’s not a fun experience, especially if you’ve spent thousands promoting a hashtag only to have it take over and its meaning changed from the one you originally intended.

McDonald’s is possibly the most visible company to have its hashtags hijacked, with giddy Twitter users twisting the intended meanings into ironic, sarcastic and sometimes spiteful tweets.
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Anonymous Hacktivist Group Creates Program To Hijack Twitter’s Trending Topics

The hacktivist group Anonymous – previously crashing corporate and government websites as a form of online protest – has now reared its head in the direction of Twitter.

The group has created software which allows anyone to hijack a trending topic, posting tweets of their choice alongside regular tweets attached to that topic.
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