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Posts Tagged ‘HOWTO’

How To Become A Social Media Marketer [INFOGRAPHIC]

Who wants to be a social media marketer?

Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

HOWTO: Send Tweets To Facebook

Twitter has made it easier to send tweets to Facebook. All you have to do is click one single button. Here’s how:
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How To Configure Seesmic Desktop For Fun And Profit

I had planned (and hoped) to do a video tutorial for Seesmic Desktop, but I just haven’t had the time. However, I know enough people are waiting for me to do something, and I get enough questions on a day-to-day basis about Seesmic, that I felt it wasn’t fair to keep these folk waiting any longer. So, to compromise, and along the lines of my tutorial about TweetDeck, here we go.

I first reviewed Seesmic Desktop in April of this year. Back then, I felt the software had a lot of potential, but was far too buggy on the Windows platform. In late May, version 0.2.1 of the software was released, and with it several significant improvements. So much so, in fact, that I switched from TweetDeck, my de facto Twitter client of choice, completely to Seesmic Desktop, and haven’t looked back.

If you’re unfamiliar with Seesmic Desktop, or wish to know more about the pros and cons of the software, please read my most recent article before continuing with this tutorial.

It’s also important you have the latest version of the software, which at the time of writing is 0.2.1. (Note: this is a direct download. If this is your first install of Seesmic Desktop, you will need to install Adobe AIR first. Adobe AIR works on Windows, OSX and Linux.)

Let’s Get The Semantics Out Of The Way

  1. I define ‘fun’ as ‘enjoying your time on Twitter’, and
  2. With ‘profit’, I am referring explicitly to the spiritual gain you will make from the rewarding relationships Seesmic Desktop will help you build with your followers. This is not to be confused with financial gain; that said, because Seesmic greatly improves the Twitter experience, certainly in terms of engagement, this is a realistic possibility.

The Setup

Samsung NC10Regular readers will be aware that I do all of my Twittering (and everything else) via a Samsung NC10 netbook. The NC10 is a fantastic computer that is powerful enough for all of my needs, and it’s important to note that it has a 10-inch screen with a resolution of 1024×600 pixels. This means that while I get significant benefit from the way I configure Seesmic Desktop (and, indeed, the way I configured TweetDeck), readers with larger screens (i.e., on a standard-sized laptop or desktop computer) will be able to tweak Seesmic for even greater rewards.

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New Section For Twitter Beginners – Twitter 101

On Twitter I am often asked by followers for information that can be passed on to new folk they have introduced to the network. Twitter can be intimidating the first time you sign up and unless you’re fairly proactive the benefits of the platform can easily be lost.

I’ve written many tutorials, guides and ‘how to’ articles on this blog, and felt it made sense to pool these entries into one convenient resource: Twitter 101.

Twitter 101 breaks down all the help articles within Twittercism into clearly-labelled sub-sections.You can access my guides on Getting Started, Twitter Etiquette, Finding Followers and  Statistics & Data, as well as tutorials on #followfriday and TweetDeck, tips on designing your profile background and instruction on how to fight off spammers and trolls.

You can find the link to this section at the top of the screen. The page will be updated continuously as new material is published.

If you have introduced friends to Twitter and they’re not ‘getting it’, please forward them towards my Twitter 101 page. The full URL is:

Thank you! :)

How To Configure TweetDeck To Save API Drain And Engage With Your Followers

TweetDeck is a popular Twitter client of which I am a big fan. The bulk of my interaction with the Twitter stream comes via TweetDeck (on the road I use Dabr) for one simple reason: it makes Twitter a lot better.

TweetDeck at the time of writing has a market share on Twitter of somewhere between 13 and 16 per cent, depending on who you believe. That’s a pretty decent slice (Twitter.com itself only accounts for around 30 per cent).

One of the few drawbacks with TweetDeck is the API limitations. This is imposed on all external clients by Twitter (i.e., Tweetie, Dabr etc), and it limits users to 100 requests from the Twitter API every sixty minutes, beginning at the time you make your first request. When you interact with TweetDeck in various ways you use API. Different events have a different impact on the amount of API you use. When you use up all of your API (and if you run multiple Twitter clients concurrently they’re all calling on that API), TweetDeck won’t update again until that hour is up and the API resets back to 100 again. (Twitter.com has no API limit, which is one of its few major advantages over external clients.)

You can monitor your API usage and the amount remaining within TweetDeck – it’s displayed in the top-right of the screen at all times. But unless you’re very careful with how you use it, it’s very easy to run that API down frustratingly quickly, and then you’ve effectively ‘locked out’ of TweetDeck until the API resets.

There are lots of tutorials on TweetDeck around the internet, but few, if any, touch upon saving API. By following the advice in this tutorial, you can cut your API drainage by as much as half, and you’ll likely never run out again.

Basic TweetDeck Configuration

When you first install TweetDeck it defaults to a few simple columns – All Friends, Replies and Direct Messages. This is quite limiting. This is how I set up my TweetDeck:

My TweetDeck

(click to enlarge)

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How To Gain 200+ Followers Overnight

Hi there. Unfortunately, I made the decision to delete this post. You can read about my reasons why in this article.

The Ninja's Guide To Sharing Links On Twitter

Be a Ninja on Twitter

Twitter is a great place to share content, and the easiest way to do this is by tweeting links to the cool stuff you’ve read on your travels around the internet. Being a reliable provider of consistently solid information can take you a long way within the Twittersphere. I would go as far as saying that the majority of highly-followed, non-celebrity accounts on Twitter are users who specialise in not only being on the absolute tip of the information curve but excel in passing this content on to their followers.

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How Celebrities Could Raise Lots Of Money For Charity Using Twitter

I was reading with interest Tim Ferriss’ ‘ethical bribe’ idea to raise money for charity using a system he calls Tweet to Beat.

Essentially, for every new follower Ferris gets on Twitter over the next fortnight, he will donate $1 of his own money to DonorsChoose.org, with an anonymous supporter adding another $2 for a total of $3. Ferriss hopes to recruit 50,000 new followers (although he’s open to extending that number at a later date) and hopes to raise a minimum of $150,000. There are some great prizes to be won, too.

It’s a neat idea. Ferriss is often ahead of the curve when it comes to spotting opportunities in new markets and I wonder if he’s on to something here that could potentially get very big indeed. However, perhaps it could be better realised by applying his idea the other way around.

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