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Posts Tagged ‘HP’

Hewlett Packard Captures The Power Of A Million Tweets . . . Or Does It?

Driving home from the airport this weekend, I saw a curious billboard advertising Hewlett Packard that said “Capture the power of a million tweets.” It was confusing. You’ll see why.

And as I sat there considering it, I neglected to grab my phone fast enough to snap a pic. But fortunately, someone else took a picture and shared it on Twitter. So I took HP’s advice and “captured the power of that tweet” to share the image with you here.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Trending Topics Come from Mainstream Media, not Influencers

Influencers, beware: your mystical Twitter powers might be little more than smoke and mirrors. You’d like to think that you have something to do with those trending topics you see on the right-hand panel of Twitter.com, but a new study from HP suggests that you’re little more than an amplifier for the mainstream media.
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Should Brands be Able to Own Certain Hashtags, Permanently?

As more companies jump on purchasing Promoted Products on Twitter, we’re beginning to see some interesting uses of certain phrases, hashtags, and topics. The Washington Post captured a significant portion of chatter around #elections, CocaCola was at the center of World Cup buzz with the purchase of #WC2010, and Target had the first tweet for #BlackFriday. These are smart marketing moves, designed to promote brand awareness through secondary topics. However, when one brand capitalizes on the popularity of another, we have to ask ourselves: should Twitter sell permanent control of certain Promoted Products to brands with trademarks?
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