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Posts Tagged ‘instagram study’

Brands Get Almost 50x More Engagement on #Instagram Than #Twitter

Brands Get Almost 50x More Engagement on #Instagram Than #Twitter

Instagram has 300 million users, which is more than Twitter.

But users aren’t everything, right? What about engagement? Uh, turns out Instagram has Twitter beat there, as well.

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Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.

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Twitter? Facebook? Google+? For Business, Instagram Is King, Says Study [INFOGRAPHIC]

Twitter? Facebook? Google+? For Business, Instagram Is King, Says Study [INFOGRAPHIC]

Social media has proven itself as a revolutionary tool for marketing businesses of all shapes and sizes in almost every major industry around the world, but, for most firms, it’s Facebook and Twitter that get the most attention, certainly when they’re starting out. However, a new study suggests this might be a mistake, as it’s Instagram that might actually be the most valuable social channel for brands.

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