A couple of years ago fashioner designer Kenneth Cole put his foot very much in his mouth when he jumped on a trending hashtag to promote his new range of clothing. Nothing particularly unusual about that on Twitter – people abuse hashtags all the time – except in this case, Cole thought it wise to use the #Cairo hashtag, which was being widely shared in the wake of protests amidst the revolution across Egypt. Even worse, he personally tweeted the post himself.
In the wake of a massive backlash the offending tweet was quickly removed. However, Cole clearly hasn’t learned his lesson, as he’s at it again – and this time, it’s Syria who he’s making light of in the name of fashion.