Did you know that almost three quarters (73 percent) of U.S. adults say that being involved in social change is personally important to them?

The rapid advancement and growth of channels such as Twitter and Facebook has had a dramatic effect on our personal and professional lives, and, thanks to platforms such as Kickstarter, DonorsChoose.org and Pencils Of Promise, both users and organizations have been empowered to advance social change in education, as well as fundraising for good causes and other worthy projects.

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So App.net has blasted straight through its $500k Kickstarter goal and is currently at $744 with eleven hours left. And this is making Dalton Caldwell, App.net’s founder, the talk of Twitter.

The look and feel of the Alpha site is very Twitterish and early users are snapping up their Twitter handles with a quickness (it will be first come, first serve later).

But outside of potentially losing out on snagging your Twitter handle on a new platform that you likely don’t care about (yet) – what’s the big deal about App.net? That part is a little complicated.

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