Did you know that some five million affluent investors use social media to research financial decisions, and almost three times as many of those choose LinkedIn over Facebook, Twitter and Google+ combined?
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
As social media further integrates itself into our everyday lives, we, all of us, are increasingly sharing more and more information about ourselves, both personal and professional, within these channels.
This is, for the most part, a good thing, as it connects the world, and empowers citizens and customers to make better decisions. But for many people privacy is still of utmost importance, and access to our personal profiles, certainly from employees and educational bodies, is something that we should absolutely be able to limit and control. But is that reality?
Did you know that in 2012, companies are anticipated to use social media to source potential hires for over 80 percent of their job openings?
Almost all recruiters are using one or more of the top social networks to target candidates – LinkedIn leads the way by some distance, with 98 percent favouring this platform (and some 94.5 percent of those have made successful hires using this channel), ahead of Twitter (42 percent) and Facebook (33 percent).
Yesterday we looked at a report from Bullhorn Reach that analyzed how some 35,000 recruiters are using social networking sites to find prospective candidates.
LinkedIn dominated all platforms, with a top-heavy 48 percent of recruiters using only this channel to source candidates. While Twitter and Facebook tied for a distant second at a minuscule 1 percent each, 19 percent of recruiters combined their efforts on LinkedIn and Twitter together, ahead of just 10 percent who used LinkedIn alongside Facebook.
Did you know that one in six job seekers found their last job through a social network, and that more than half have used social media to look for work in the past year?
Facebook heads the way, picking up some 44 percent of this job seeking activity, followed by LinkedIn (26 percent) and Twitter (23 percent). The numbers for ‘super socials’ (highly-active users with more contacts that the norm) are even stronger: 28 percent found their last job through social networking, and 85 percent of those did so via Facebook.
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Shea Bennett
Co-editor
Mary Long
Co-editor
Allison Stadd
Contributor
Lauren Dugan
Contributor
Nadine Cheung
Editor, The Job Post
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