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Posts Tagged ‘marketing on twitter’

Is Piggybacking On Breaking News To Promote Your Business Ever Okay? Yep.

We mentioned before that piggybacking on trending tragedies to promote a business was ill-advised, but what about other human interest-style breaking news? If the story has a happy ending (but still a fantastically horrible beginning and middle) does that change things? Is it ever a good idea to promote your business on the back of others’ pain?

The answer is clearly no, right? Well, we have some extentuating circumstances to present for your consideration that may change your mind. Let’s see if you agree.

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Social Media 101

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

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Tweets Increase Brand Purchases And Twitter’s Updated Ad Center Helps Track It

Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.

That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).

And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.

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Why Isn’t Your Company ‘Social Intent Marketing’ On Twitter?

Have you ever tweeted a complaint to a company and been frustrated by the lack of response? Old news, right?

How would you feel about getting a tweet back from that company’s competitor offering a solution or a deal to switch to them? Sounds lovely, doesn’t it?

Well, it isn’t happening so much on Twitter yet, but things are headed that way – fast. And smart marketers are taking note.

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8 Stats Showing Why Your Company MUST Tweet In The New Year [STUDY]

If your company STILL isn’t on Twitter, we have some stats that may help you make the case to higher ups.

We told you earlier that 71 percent of users who receive positive customer support through a brand on a social channel go on to recommend them to their friends, but we know that isn’t enough hard data for some naysayers. But THIS should be:

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Real Estate Industry Replacing Cold Calls With Tweets

As social media becomes increasingly important for businesses to reach consumers, digital networking is beginning to replace more time-honored communications tactics.

Real estate in particular is a field that thrives on connectivity – and where better to nurture connections than on Twitter and other social networks?

According to the Wall Street Journal, top commercial real estate firms are recognizing this necessity and starting to beef up activity on Twitter, LinkedIn and other platforms.

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Social Media Startup LeadSift Raises $500,000 To Help Businesses Use Twitter Data

Remember how we shared what a bust Twitter was for businesses’ Black Friday sales?

Canada-based startup LeadSift wants to be able to combat those low figures by finding people who are tweeting about products or services, and connecting them to businesses that want to market to them.

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New Ebook Delivers Smart Twitter Marketing Advice

Thinking about jumping into Twitter? Or have you been a Tweep for some time now but yielding disappointing results?

In her recent ebook, Twitter 101: Everything you need to know about Twitter marketing, Lauren Dugan, co-founder and writer for AllTwitter.com and social media consultant, walks through a step-by-step process on how to harness the social media power of Twitter. Whether you’re new to the social web or a long-time Twitter user, Dugan’s smart advice is a must-read if you’re looking to maximize the benefits of the second-most-popular social information network.

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Reverse Auction Site Builds Buzz For Products On Twitter

People are competitive and they LOVE deals, so the idea of a reverse auction is a winning one. Pun intended.

But what do we mean by “reverse auction” exactly? Read more to find out.
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Publicists vs Twitter: Is This A Battle They Can Win?

Publicists are big on creating and distributing press releases, but even the tightest social media press release is no match for a well-crafted 140 character tweet pushed out to the right people at the right time – and anyone can do it. Are publicists struggling to remain relevant as clients become more Twitter savvy?
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