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Posts Tagged ‘@mashable’

Track SXSW Trends To Promote Your Brand

You know everywhere online will be consumed by SXSW chatter next week – and it’s already starting. Instead of letting it annoy you, how about using the endless chatter to your advantage?

And knowing which topics are trending at SXSW is key. Fortunately, there’s a spot where you can do just that!

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

BBC Articles Have The Most Reach And Influence On Twitter [STUDY]

A new study has been released that shows that BBC articles have the most longevity on Twitter.

Learn the key to success on Twitter from Vice President of BBC Worldwide, Vincent Sider, the keynote speaker at our event, AllFacebook Marketing Conference, in London!

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The Twitter Effect: Mashable vs TechCrunch vs BoingBoing

In May 2009, @Mashable, @TechCrunch and @BoingBoing were about equal as three of the biggest blogs on the planet. Each had about 1.85-1.90 million unique visitors in that month.

Fast-forward just a year later, and everything has changed. BoingBoing has dropped almost a million visitors, TechCrunch has gone nowhere, and Mashable has gained a million.

Why? Twitter.

@Mashable has over two million followers. Twitter started to really take off early in 2009, and Mashable totally capitalised. Twitter has easily become their primary focus point – they write a ton of Twitter content, and share heavily on the network. (As a comparison, Mashable has ‘just’ 207 thousand fans on Facebook – a tenth of the network size.)

@TechCrunch has a little under 1.4 million followers, but they don’t push anywhere near as hard as Mashable does on Twitter. That said, it’s enough to keep them in the game. (54,210 Facebook fans.)

@BoingBoing has just 43,219 followers. And doesn’t push hard at all. Indeed, BoingBoing isn’t even on Facebook. Which suggests to me that they either don’t really get the value of social media, or don’t think that they need it. For example – they don’t even use a retweet button on their blog.

After all, let’s face it – BoingBoing and Mashable aren’t all that different. Both are heavy recyclers of external content (although Mashable does write a lot more original material – TechCrunch is almost all original material and opinion). The main difference is Mashable is very much more attuned to the modern social media audience, both in content and presentation. Indeed, they made dramatic, intentional adjustments to capitalise on that audience shift.

BoingBoing did nothing. And until they realise that, and want to change, their numbers are probably only going to get worse. They’re still thinking old-school – Digg, Reddit, Delicious and Stumbleupon. And while you can still get some traffic spikes from those sources, it’s very much on the wane, and doesn’t begin to compare to the Terminator-like, never-ending, cannot-be-stopped onslaught of Twitter.

(Disclaimer: Yes, I know this is Compete, and yes, I know that this mostly represents US traffic. But unless you can prove to me that the relationship between these numbers is dramatically different around the world – and can show me where you get those numbers – it’s largely a moot point.)

25 Twitter Accounts Now Have More Than One Million Followers

Only ten weeks have passed since considerable fanfare was attributed to Ashton Kutcher (@aplusk) becoming the first Twitter account to surpass one million followers, beating CNN (@cnnbrk) in the process, which hit the magic number shortly afterwards.

Since then, another twenty-three accounts on the network have moved beyond seven digits; fittingly, @Google is the latest, and they celebrated the occasion earlier today with this tweet.

25 Twitter Accounts Now Have More Than One Million Followers

Moreover, four Twitter users now have more than two million followers – Kutcher, Ellen Degeneres (@TheEllenShow), Britney Spears (@BritneySpears) and CNN. Kutcher is quite a ways in front – some 300,000 on Ellen – and @Oprah should join this group in a couple of weeks.

At the back of the pack, @NPRPolitics should be the next account to breach one million, with @Mashable and @MCHammer duking it out for the #27 spot.

I’ve discussed the benefits of breaching the one million mark – it’s a big deal for anybody with something to promote, like a brand or a blog. Even if we assume the relevancy and interests within these networks is quite small, such as 10-20 per cent, that’s still a huge number of people who will click on your links, certainly over the course of a month. Despite what many think, it does matter, and as these numbers build to 10, 20 million, and more, over the next year or two, the people at the top of this hill are going to have enormous power and influence, if only in all the websites they break with a single re-tweet.

Give Twitter Credit – Mashable Passes TechCrunch In Unique Monthly Visits; Dell Makes $3m

I’ve been wondering if and when this was going to happen – according to website traffic tracker Compete.com, May saw the first time that Mashable passed rival TechCrunch in unique monthly visits to their respective websites.

Mashable vs Techcrunch, Unique Monthly Visitors

(Click to enlarge)

Now, that chart only goes back a year (I don’t have access to Compete’s premium features), but I’m not sure Mashable has ever been more popular than TechCrunch, certainly in terms of traffic. And I also suspect that Mashable’s pretty impressive gain between April to May 2009 of almost 400,000 new visitors might have a little something to do with Twitter.

Now, while it’s fair to say that the follower counts of @Mashable and @TechCrunch aren’t different enough to be that much of an issue – 804K to 705K respectively – @Mashable is definitely a more high-profile account on the network. The @Mashable account tweets an average of 21.5 times per day, in comparison to @TechCrunch’s 15.2. Again, that doesn’t seem an enormous disparity, but it is a difference of over 25 per cent. And as both accounts predominately link to their own stories, it makes a huge difference in click-throughs.

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Hey, Twitter – I’m A Real Person. Are You Going To Verify My Account, Too?

Yesterday, Twitter started to roll out the verification of accounts, a process they first mentioned on June 6, on the official blog.

The experiment will begin with public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set.

Please note that this doesn’t mean accounts without a verification seal are fake–the vast majority of Twitter accounts are not impersonators. Another way to determine authenticity is to check the official web site of the person for a link back to their Twitter account.

Already, a lot of celebrities have been given the seal of approval, including Ashton Kutcher, Shaquille O’Neal, Marvel’s @Agent_M, MC Hammer, Oprah Winfrey and Arnold Schwarzenegger.

@aplusk

Some businesses, brands and organisations have also been given the early nod, including The Whitehouse. It’s clearly a work in progress, as a lot of names you’d expect to have been verified very quickly – like, say Al Gore – have not, while a few surprising ones have made the early cut.

Curiously, @mashable has been verified, while @Techcrunch has not. Somewhere, Mike Arrington is seriously pissed.

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Twitter: The Best Of The Week (April 11-17, 2009)

This is a weekly series that looks at the best Twitter-related stories, news and articles within the Twittersphere over the last seven days. You can read previous entries in our archives.

Twitter Gets Hacked By A Worm (And His Name Was Michael Mooney)

This past week was really all about one thing: worms. Twitter got hit hard and fast last Easter weekend, and for a little while things looked pretty bleak. I did my part by helping out folk with the cure, but is this just the beginning, and what can you do to protect yourself?

Twitter Goes Pay-Per-Tweet, And Big Business Is Buying

Magpie is a new pay-per-tweet service on Twitter. It’s got many up-in-arms, but that hasn’t stopped the likes of Apple, Skype and others signing up. What exactly is going on?

How Fast Can You Tweet?

Not sure? Check out Fast140.com and find out. (Note: some people are clearly cheating.)

Every Time You Tweet, A Kitten Is Killed

The Daily Mail did its usual bit for humanitarianism by claming that Twitter can make you immoral, after scientists at the University of Southern California (USC) made vague suggestions that the rapid updates on Twitter could lead to some folk never fully experiencing “emotions about other people’s psychological states and that would have implications for your morality.”

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How To Use Twitter To Leverage Your Blog (Part One)

Over the Easter Weekend, Twitter got hit hard, and repeatedly, by self-replicating computer programs known as worms. These hacks, which were allegedly the work of 17-year old ‘Mickeyy Mooney’, began on Saturday, initially promoting the website StalkDaily.com, of which Mr Mooney is the creator.

Twitter users became infected by the StalkDaily worm by visiting the infected profile page of another user. After infection, these users began to auto-tweet recommendations to visit StalkDaily.com on a fairly frequent basis. It rapidly spread – Twitter themselves estimated some 100 accounts were initially compromised, and 10,000 worm-powered tweets were delivered. (My guess is was actually a lot more.)

How To Use Twitter To Leverage Your Blog (Part One)

This article is made up of two parts. In the first, I will provide some detail on the events of the Easter weekend as they transpired from my perspective, and share information on how I reacted to the worms as they broke and delivered a lot of traffic to this blog.

The Beginning

I first noticed the StalkDaily worm when a couple of users I followed began to tweet about the site repeatedly. I thought it strange practice; very out of character. Another user then replied to me directly to ask if I knew why her account was delivering these auto-tweets, and so I investigated the matter further.

Pretty soon, two things happened. One, I realised it was an exploit of some kind, and two, by visiting a few profiles to see what was going on, I was now infected myself. I looked at my own profile, and sure enough I’d sent out four StalkDaily.com auto-tweet recommendations without my knowledge or consent.

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Twitter: The Best Of The Week (March 21-27, 2009)

These are the best Twitter stories of the past seven days. Did you see all this cool stuff?

(This is a new weekly feature. Click here for last week.)

Happy Birthday Twitter!

Twitter turned three years old on Saturday, 21 March, and much celebration was to be had. The party was great, wasn’t it? All that free beer and food, the dancing girls were amazing, and that preview of Iron Man 2 was unreal.

What? Oh. Ah. Awkward. Maybe your invite ended up in your spam folder?

The 14 Types of Twitter Personalities

Allegedly, there are fourteen different kinds of personality on Twitter. Which one are you? Click here to find out.

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One Million Followers On Twitter? Big Deal. (Perhaps A Very Big Deal Indeed.)

Since I last wrote about the Twitter top 100 users (by popularity) there have been a few changes in the top ten.

Stephen Fry, who was looking a possible favourite for the overall number one spot just a month ago, has slipped from third to ninth. I’m not sure if there’s been any genuine backlash or whether other more world-famous celebrities have been more readily-followed by newcomers to the network, but he’s definitely lost momentum.

The Twitter top 100 (March 14, 2009)

Barack Obama held the number one position quite comfortably this time last month but he’s now been overtaken by the CNN breaking news account (@cnnbrk), although I wouldn’t expect this to continue indefinitely for a couple of reasons. One, that @cnnbrk isn’t actually that good at breaking news, and two, it doesn’t have the global appeal and eagerness to follow you back that Obama’s team does (Mr President doesn’t actually tweet himself). At the time of writing @cnnbrk is following just one other user, some guy called James Cox. Why is this so? (I’ve asked Mr Cox, but have yet to receive a reply.)

A few other celebrities have moved up the leaderboard in the last fortnight, notably @aplusk and @jimmyfallon, and the @twitter account has, possibly rightly-so, entered the top three, but what I want to focus on within this article is the great leaps most of the main Twitter users have seen in their total follow counts.

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