It’s the nature of the McRib to disappear and make a comeback – over, and over again. McDonald’s has found a a goldmine in its marketing of the McRib, as the sandwich is included on the menu for a “limited time”, taken off, and reintroduced with loud fanfare a few months or years later. And it looks like the McRib is emulating this real-world characteristic on Twitter, by flitting on and off the trending topics list as people wave in and out of discussing just how scrumptious (or disgusting) the sandwich itself is.
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