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Posts Tagged ‘mobile marketing’

Social Networking, Games, Video & Apps – Day In The Life Of A Smartphone User [INFOGRAPHIC]

Social Networking, Games, Video & Apps - Day In The Life Of A Smartphone User [INFOGRAPHIC]

Smartphone usage has exploded around the world over the last few years and it’s easy to forget that a decade or so ago what we could do on our mobile devices was actually incredibly limited. Fast forward to the heady days of 2014, and thanks to a wealth of apps and huge advances in technology, the humble “mobile phone” has transformed itself into a pocket-sized computer, with almost limitless potential.

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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

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Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC]

Content, Social, Mobile - Digital Marketing Trends For 2014 [INFOGRAPHIC]

What’s your digital marketing strategy for 2014?

It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success.

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How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?

81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.

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The State Of Mobile 2013: Ownership, Social Media & Business [INFOGRAPHIC]

The State Of Mobile 2013: Ownership, Social Media & Business [INFOGRAPHIC]Did you know that 60 percent of Twitter users worldwide access the micro-blogging social network via their mobile phones?

That number spikes to 80 percent amongst UK Twitter users. Indeed, mobile is now so important to Twitter’s future that the company is expected to release a complete (possibly simplified) redesign of their mobile apps ahead of their upcoming IPO later this year, specifically to appeal to a larger audience.

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Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?

Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

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Mobile Marketing In 2013 [INFOGRAPHIC]

Mobile marketing is having a moment.

With more than 1 billion smartphone users around the world and 80% of those users accessing social networks via their phones, mobile is now an essential player in digital marketing.

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Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.

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The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

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The State Of Mobile Content Marketing [INFOGRAPHIC]

2013 promises to be the year of mobile marketing.

For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever.

Indeed, mobile advertising is on track to pass $5 billion by 2015.

So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.

For example, a few key stats gleaned from the infographic below:

-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012

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